Mahindra Thar Roxx: A New Chapter in Off-Road Excellence

Introduction

Mahindra, the iconic Indian automaker, has taken its beloved Thar to new heights with the introduction of the Mahindra Thar Roxx. Officially launched on August 15, 2024, the Thar Roxx represents a bold evolution of the brand's legacy, blending rugged off-road capabilities with modern technological advancements and premium comforts. This five-door SUV is set to redefine adventure for a new generation of drivers, offering a perfect balance of power, style, and functionality.

Design and Styling

The Mahindra Thar Roxx is an embodiment of robust design with a touch of sophistication. The five-door layout adds practicality, making it more family-friendly while maintaining the rugged appeal that the Thar is known for. The exterior features LED projector headlamps, LED tail lamps, and daytime running lights (DRLs), providing excellent visibility and a contemporary look. The higher trims boast 18-inch diamond-cut alloy wheels, giving the Thar Roxx a commanding road presence. The addition of a single-pane sunroof further elevates the vehicle’s premium appeal.

Performance and Powertrain

The Thar Roxx is available with both petrol and diesel engine options, catering to diverse driving preferences. The petrol variant is priced starting at ₹12.99 lakh, while the diesel variant begins at ₹13.99 lakh (ex-showroom). Mahindra offers both 2WD and 4WD options, ensuring that the Thar Roxx can tackle any terrain with ease. The vehicle is equipped with advanced driving modes and terrain modes, allowing drivers to optimise performance based on the road conditions.

Interior and Comfort

Step inside the Thar Roxx, and you're greeted with a blend of ruggedness and refinement. The SUV features ventilated front seats, a first in the Thar lineup, ensuring comfort even during long drives in hot weather. The automatic climate control system further enhances cabin comfort, while the fully digital 10-inch instrument cluster provides a modern interface for the driver. The rear seats offer a 60:40 split, providing flexibility in cargo management, making the Thar Roxx as practical as it is adventurous.

Technology and Connectivity

The Mahindra Thar Roxx is not just about muscle; it's also packed with advanced technology. The centrepiece of the cabin is a 26.03 cm touchscreen infotainment system, compatible with wireless Android Auto and Apple CarPlay. For audiophiles, the inclusion of DTS sound staging ensures an immersive audio experience. The vehicle also offers a wireless charger, USB C ports, and rear AC vents, keeping passengers connected and comfortable.

Safety Features

Safety is a top priority in the Thar Roxx, which comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS). This suite includes features such as autonomous emergency braking, adaptive cruise control, forward collision warning, and lane change assist, making it one of the safest vehicles in its segment. The SUV also includes a 360-degree camera system, providing a comprehensive view of the surroundings, which is particularly useful during off-road adventures. Other safety features include six airbags, electronic stability control, traction control, and hill hold and descent control.

Off-Road Capabilities

True to its lineage, the Mahindra Thar Roxx is built to conquer challenging terrains. The vehicle’s off-road prowess is enhanced by features like electronic locking differentials, hill descent control, and terrain management systems. Whether you're navigating rocky trails or wading through water, the Thar Roxx is designed to handle it all with confidence.

Conclusion

The Mahindra Thar Roxx marks a significant leap forward for the Thar brand, combining the classic off-road capabilities with the modern comforts and technology demanded by today’s consumers. With its blend of rugged design, advanced safety features, and premium amenities, the Thar Roxx is not just an SUV; it’s an invitation to adventure. Whether you're a seasoned off-roader or someone looking to explore new paths, the Mahindra Thar Roxx is the perfect companion for your journey.

Frequently Asked Questions (FAQ) about the Mahindra Thar Roxx

1. What is the launch date of the Mahindra Thar Roxx?

• The Mahindra Thar Roxx was officially launched on August 15, 2024.

2. What are the engine options available in the Thar Roxx?

• The Mahindra Thar Roxx is available with both petrol and diesel engine options, offering 2WD and 4WD configurations.

3. What is the starting price of the Mahindra Thar Roxx?

• The starting price of the Thar Roxx is ₹12.99 lakh for the petrol variant and ₹13.99 lakh for the diesel variant (ex-showroom).

4. Does the Thar Roxx come with Advanced Driver Assistance Systems (ADAS)?

• Yes, the Thar Roxx features Level 2 ADAS, which includes safety technologies like autonomous emergency braking, adaptive cruise control, forward collision warning, and lane change assist.

5. What are the key interior features of the Mahindra Thar Roxx?

• The Thar Roxx comes with ventilated front seats, automatic climate control, a 10-inch digital instrument cluster, a 26.03 cm touchscreen infotainment system with wireless Android Auto and Apple CarPlay, and DTS sound staging.

6. How many doors does the Mahindra Thar Roxx have?

• The Mahindra Thar Roxx is a five-door SUV, providing greater practicality and ease of use compared to the earlier three-door versions.

7. What safety features are included in the Mahindra Thar Roxx?

• The Thar Roxx is equipped with six airbags, a 360-degree camera system, electronic stability control, hill descent control, and traction control, making it one of the safest vehicles in its class.

8. Is the Thar Roxx suitable for off-road driving?

• Absolutely! The Thar Roxx is built for adventure with terrain management systems, driving modes, electronic locking differentials, and other off-road-focused features, ensuring optimal performance on challenging terrains.

9. Does the Mahindra Thar Roxx have a sunroof?

• Yes, the higher variants of the Thar Roxx come with a single-pane sunroof, adding a premium touch to the SUV.

10. Who should consider buying the Mahindra Thar Roxx?

• The Mahindra Thar Roxx is ideal for off-road enthusiasts, adventure seekers, and those looking for a versatile SUV that combines rugged performance with modern comfort and safety features.